The Identity Crisis Plagues Entrepreneur Community
Within the 1998 movie, The Truman Show, Jim Carry performed a personality who was clueless that who he actually was. He was clueless that that his existence had been recorded since his birth of entertainment purposes. He woke up from his identity crisis if somebody told him who he truly was. This is comparable to the identity crisis the entrepreneur community is experiencing today.
A lot of however , entrepreneurs don’t know who they really are. Most of them lost their way, getting swept up with business activities, or they just never understood their means by the initial place. Typically whenever you ask entrepreneurs who they really are or the things they’re doing (i.e how can you make an earnings?), they are saying that they’re a who owns a business. For example, they possess a jewellery shop or they offer cars. But that’s not the things they do or what really means they are money.
The entrepreneurs who completely understand who they really are understand that they’re not merely a business owner. Rather, when requested, the entrepreneur who understands who they really are would respond they make money. Sounds simple does not it? However, many individuals who say that they’re entrepreneurs, aren’t really entrepreneurs they’re business proprietors or business managers. The essential reason for the entrepreneur is to earn money. Now, how that cash is created will differ, but a business owner is an individual who earns money…not literally, however their actions create a positive increase of money.
A business owner with this particular mindset has two identities. These identities are what establish them is the “money makers”.
The foremost and most significant of these two identities is the fact that most of all, a business owner is really a marketer. You possibly can make then sell widgets, services, or information sources but without having customers, clients, or patients then you’re dead within the water. You’ll have a large amount of great services and products but nobody to market these to. I understand this is tough for a lot of entrepreneurs simply because they hate the idea of selling. They consider the used vehicle salesperson that offered them their first lemon and shiver with anger. But a realistic look at everything is the fact that as you grow a business owner, you inherit because you will also be, or ought to be, an internet marketer, a marketer, along with a sales rep. The good thing about everything is you are a business owner, therefore the concepts you have regarding marketers, it’s not necessary to follow. You need to follow effective marketing strategies but it’s not necessary to be that salesperson that offered you the first clunker. Marketing ought to be fun. It ought to be a manifestation of what you are. If it’s not, then you’ll always have a problem with it.
“But Rob, I simply can’t stand selling. Personally i think like I’m forcing my service or product on prospects.” Which means this brings me to my next identity. The business owner with a skewed outlook on their own choices simply because they believe that once they market or sell their widget, they’re forcing it on their own prospects. They suffer from a significant identity crisis. They see their and themselves choices like a commodity rather of the necessity. Goods appear and disappear but requirements are constant. There’s no better illustration of this than throughout a recession. The very first stuff that cash-strapped people cut would be the “nice-to-haves”. Being an entrepreneur, should you identify your product or service and/or services like a necessity your choices will not be the first one to be chopped throughout the household budget meeting.
To be able to identify your choices like a necessity you need to first identify yourself (to your and yourself customers) as being an issue solver.
Whatever the industry, century, or location, the greatest compensated people are the type who solve problems. Consider it. Whenever you call a plumber, electrician, business consultant, artist, or marketing guru, you’re giving them a call to resolve an issue. The greatest compensated ones solve problems well and supply a lasting means to fix your present problem. Like a business owner, no matter your business, you ought to be an answer provider. Let’s say you sell jewellery you solve the issue for that husband who’s searching for any gift of passion for his wife’s birthday. Let’s say you sell household cleaners then you definitely supply the solution to be more effective and efficient, saving your customers time (which, basically might add, is of immeasurable value).
So, you don’t need to go to your local mental health specialist to cope with identity crisis epidemic. You’re an entrepreneur. You’re a problem solver. You’re a marketer. Identify yourself using the characteristics of the astute entrepreneur and you’ll see a rise in your business.